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Marketing

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Marketing

Experience, Leadership, Innovation. This edition of Marketing continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This author team is committed to (1) building on past experiences as authors, (2) continuing their leadership role in bringing new topics and perspectives to the classroom, and (3) focusing on pedagogical innovation that truly responds to new teaching and learning styles.

This text and package is designed to meet the needs of a wide spectrum of faculty―from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies.

Content Marketing 2016: Influencer, Topics and The Most Important Trends: 2. Advanced Edition

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Content Marketing 2016: Influencer, Topics and The Most Important Trends: 2. Advanced Edition

Content Marketing has become a large industry. Almost all Fortune 500 corporations and myriads of SMBs invest billions of US-$ in their Content Marketing strategies. The market reflects this complex ecosystem: a plethora of freelancers, agencies, specialists, consultants and gurus of all kinds have begun to focus on Content Marketing. It is just like with any hyper-growth industry: the primary market drives the secondary market and new value chains emerge on a meta level. Consultants are a typical example, or agencies, congress platforms as well as software developers with their Content Marketing services.

Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition

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Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition

In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations’ promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their agencies to approach advertising and promotion from an integrated marketing communications (IMC) perspective, which calls for a &#8220big picture” approach to planning marketing and promotion programs and coordinating the various communication functions.

To understand the role of advertising and promotion in today&#39s business world, one must recognise how a firm can use all the promotional tools to communicate with its customers. This 10th edition, with its integrated marketing communications perspective (the theme of the text), catapults the reader into the business practices of the 21st century.

Advertising Creative: Strategy, Copy, and Design

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Advertising Creative: Strategy, Copy, and Design

Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising.

In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.

M: Marketing Fourth Edition

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M: Marketing Fourth Edition

Note: This book is standalone book and doesn’t include access code.

Adding Value to your Marketing Course – Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.

With a new chapter on Social and Mobile Marketing, Grewal and Levy’s M: Marketing continues to be among the most contemporary products for studying the principles of marketing today.

M: Advertising

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M: Advertising

Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students’ and professors’ needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student&#39s &#8220real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
Professors receive a text that contains all the pertinent information – yet in a more condensed format that is easier to cover by students.
Connect assignments are provided to utilise the power of the web, making projects more fun for students and automatically grade materials to support instructors.
M: Advertising also includes unmatched teaching support.

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

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The 22 Immutable Laws of Marketing:  Violate Them at Your Own Risk!

There are laws of nature, so why shouldn’t there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Go Pro: 7 Steps to Becoming a Network Marketing Professional

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Go Pro: 7 Steps to Becoming a Network Marketing Professional

Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams. In this definitive guidebook, you will learn to: -Find prospects -Invite them to your product or opportunity -Present your product -Follow up with your prospects -Help them become customers or distributors -Help them get started right -Grow your team by promoting events -And much, much more. Eric’s wish is for you to make the decision to become a Network Marketing Professional. For you to truly Go Pro. Because it is a stone-cold fact that Network Marketing is a better way. Now let’s go tell the world.

Advertising Age: Top Ad Campaigns

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Advertising Age: Top Ad Campaigns

“Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful daily reflections any society ever made of its whole range of activities.” –Marshall McLuhan

In 1999, as the 20th century came to a close, the Ad Age staff set out to examine all the ways in which advertising has motivated, entertained and moved us over the years. We ranked the 100 best campaigns of the century. Now, Advertising Age is updating this list with 15 of the best ad campaigns (so far) of the 21st Century.
Over the last 15 years, advertising and marketing, and the media it uses to get out its messages, has experienced an incredible upheaval as digital media and interactivity changed the dynamics of how consumers see and pay attention to brand messages.
On Jan. 12, Ad Age will unveil this century’s 15 top ad campaigns as chosen by a panel of judges made up of the industry’s leading and most distinguished creators and marketers. We gave the judges a list of 50 nominees from which to vote for their top 15.We asked our judges to consider three criteria, the same three questions that were used for the original Top 100 Ad Campaigns of the 20th Century:

  • Was it a watershed ad or campaign, discernibly changing the culture of advertising or the popular culture as a whole?
  • If the ad campaign itself was credited with creating a category, or if by its efforts a brand became entrenched in its category as No. 1.
  • Was it simply unforgettable?

 
These top 15 landmark campaigns, and the top 100 ad campaigns of the 20 Century, are all in this ebook, Advertising Age’s Top Ad Campaigns.

Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

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Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

As a small-business owner or solopreneur, you wear many hats–perhaps the most important of which is marketer. 

But these days, with so many new ways to reach customers and clients — and only so much time in the day — it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? 

Small business marketing doesn’t have to be a mystery. It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.

Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that “only action creates results.”

Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to:

  • Avoid blah, blah, blah marketing
  • Use magnetic marketing strategies that pull (not push) qualified prospects into your world
  • Get noticed using the power of 3PR
  • Position yourself as the go-to expert in your field
  • Become the obvious choice by building your Thought Leadership Platform
  • Do social media right
  • Zero in on your customers’ pain/gain factors
  • Learn to speak prospect language about prospect problems
  • Generate a steady stream of referrals
  • Identify and focus on high-payoff marketing activities
  • Gain clarity, confidence and control so you sell more – more easily and more often
  • Cultivate and leverage enthusiastic advocates
  • And more 

Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop “marketing by accident” and start outsmarting, out-positioning, and out-executing the competition.