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Advertising by Design: Generating and Designing Creative Ideas Across Media


Advertising by Design: Generating and Designing Creative Ideas Across Media

Don’t miss the new updated edition of the complete guide to the creative processes behind successful advertising design.

The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment.

Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising.

“While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans.”
— Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston

“This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising.”
— Alan Rado, IADT/Harrington College of Design

“The most enlightening textbook on advertising I’ve ever seen. A must-read for any student of the ad biz.”
— Drew Neisser, CEO, Renegade

“So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it’s still all about doing beautiful work.”
— Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon

Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)


Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)

Perry Marshall, author of the #1 selling book on Google AdWords, joined byFacebook Advertising specialists Keith Krance and Thomas Meloche, liftthe curtain to the more than a billion potential customers, by marketing on Facebook. This Facebook Guide will bring you more Facebook Fansquickly and reliably.

You’ll discover how to pinpoint your mostprofitable audiences–then, how to reach them, convert them, and keepthem as your Facebook fan, friend, and customer for life.
Introducinggame-changing strategies, valuable tools and reports, Marshall and teambreakdown the magic of Facebook Business Advertising, including mobile andlocal. You’ll see how to gain dramatically on your investment–inclicks, customers, and profits.

In this easy Facebook guide, discover how to:

-Build your business on Facebook
-Create a campaign and find new customers in minutes
-Get local customers to visit your store or event
-Gain expertise on Social Media Advertising, so you generate sales leads on demand
-Profile your audience using Facebook Graph Search and Ad Manager
-Create the perfect bidding strategy for your objectives and budget
-Hyper-target your audience with segment-specific ads
-Track and follow leads and customers
-Achieve measurable profits while you inform and entertain your fans
-Avoid ad fatigue with the perfect Newsfeed Ad

Selling the Invisible: A Field Guide to Modern Marketing


Selling the Invisible: A Field Guide to Modern Marketing

The transformation from a manufacturing-based economy to one that’s all about service has been well documented. Today it’s estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles–automobiles, clothes, and tools–more and more of us are in the business of providing intangibles–health care, entertainment, tourism, legal services, and so on. However, according to Harry Beckwith, most of these intangibles are still being marketed like products were 20 years ago.

In Selling the Invisible, Beckwith argues that what consumers are primarily interested in today are not features, but relationships. Even companies who think that they sell only tangible products should rethink their approach to product development and marketing and sales. For example, when a customer buys a Saturn automobile, what they’re really buying is not the car, but the way that Saturn does business. Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you’re at all involved in marketing or sales, then Selling the Invisible is definitely worth a look.

Strategic Thinking for Advertising Creatives


Strategic Thinking for Advertising Creatives

Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically.

Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained on a hypothetical project, so that by the end of the book, they have employed each of the 11 essential elements and formed their own creative brief.

Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives





Marketing, 12e utilises a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. They have evolved and adapted to changes in student learning style preferences, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below.
High Engagement Style
Easy-to-read, conversational, high-involvement, interactive writing style that engages students through active learning techniques.
Rigorous Pedagogical Framework
Pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, Applying Marketing Knowledge exercises, Building Your Marketing Plan guidelines, video and written cases, and other helpful supplements.
Traditional and Contemporary Coverage and Examples
Comprehensive and integrated coverage of traditional and contemporary marketing concepts supported by current and interesting examples.

The access code (standalone) is 0077635736.
The package (book and access code card) is 125928252X.

49 Quick Ways to Market Your Business for Free: An Instant Guide to Marketing Success


49 Quick Ways to Market Your Business for Free: An Instant Guide to Marketing Success

With so many great resources on the web available for SMEs it’s difficult to find the marketing solutions that will work.

Sarah-Jane White has collated the best ones in this ebook for you to use as a guide, inspirational tool and if you just do one of the tips, once a week, you should increase your company’s visibility both on and offline in no time!

Paid Attention: Innovative Advertising for a Digital World (Cambridge Marketing Handbooks)


Paid Attention: Innovative Advertising for a Digital World (Cambridge Marketing Handbooks)

Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of content across different platforms. When you can no longer buy enough attention for advertising to remain efficient — how do brands respond?

Spanning communication theory, neuroscience, creativity and innovation, media history, popular culture, branding, and emerging technologies, Paid Attention explores how ideas move people and how advertising can and should change in response to changes in the communication landscape. Packed with real-world examples of campaigns from companies including Sony, Red Bull and HP, the book also contains practical advertising and branding templates and toolkits.

Topics covered include: a critical look at market research, modern theories of communication, the vanishing difference between content, media, and advertising, what ideas are and how to get them, and the future predictions.    

Advertising & IMC: Principles and Practice, 9th Edition


Advertising & IMC: Principles and Practice, 9th Edition

<>An accessible and well-written approach to advertising.


Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.


The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Facebook Marketing: 25 Best Strategies on Using Facebook for Advertising & Making Money Online *FREE BONUS Preview ‘SEO 2016’ Included! (Social Media, … Marketing Strategies, Passive Income)


Facebook Marketing: 25 Best Strategies on Using Facebook for Advertising & Making Money Online *FREE BONUS Preview 'SEO 2016' Included! (Social Media, ... Marketing Strategies, Passive Income)

Unlock the Secrets to Facebook Marketing Success – Now!

Struggling to get recognition for your product or service? Want to take your business to the next level? Simply curious about how Facebook can be a platform to help you make more money?

Discover 25 tried and proven marketing strategies to bring your Facebook marketing to the next level!

FREE Preview Included Right After Conclusion – HURRY before it’s gone!

Publisher’s Note: This expanded edition of Facebook Marketing includes FRESH NEW CONTENT to fast track you to social media success right now

With its gigantic user base, Facebook has developed to become a huge marketing opportunity. Facebook is ubiquitous in modern life. Words such as search engine optimization and affiliate marketing should be part of every marketer’s lexicon.

The opportunity Facebook presents for businesses to connect to their customers, advertise their products and services, as well as manage their brand identity is simply too good to pass for any serious business.

By not optimizing the myriad of possibilities Facebook offers to the modern online entrepreneur, then you are leaving money on the table!

By purchasing this book, you will learn how to make your content successful on Facebook, how to use the specific business tools Facebook provides and how to use Facebook to intelligently market your brand.

Even those relatively up-to-date with the ways that the rest of the internet can be used to market still need to learn to take the next step and utilize Facebook’s full potential.

Here is only a SMALL Preview of the Many Things You’ll Learn:

  • How to Produce Content to Increase Your Sales
  • 6 Easy Steps to Produce Content that will Increase Your Sales
  • Best Techniques to Get Your Ideas Spread by the Share and Like System
  • Top Methods to Optimize Your Posts to Keep Customers Following You
  • Every Trick to Get People to Willingly Spread Your Content
  • Proven Ways to Increase Your Facebook Popularity
  • How to Make Your Facebook Marketing more Effective and Efficient
  • How to Keep Your Facebook Presence and Force Long-Term
  • 4 Best Tips to Increase Your Business’ Success
  • Much, much more!
  • Check out How Others Have Benefited:

    “If you want to learn how to use Facebook to your advantage with marketing, this is the book for you! There are literally 25 different strategies to use on Facebook! From knowing who you want to target to advertising and promotions! After each strategy, the author gives a detailed description of how to use each of these strategies to your advantage. These are all simple to use too! I have already put a few to use and have seen an increase in my business!”

    – Lori Welch, August 2015

    Do you want to take your Facebook marketing campaign to the next level?

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    Marketing: A Love Story: How to Matter to Your Customers


    Marketing: A Love Story: How to Matter to Your Customers

    “Bernadette’s back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors.” —SETH GODIN

    One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.

    Marketing has become a necessary evil for every business, but what if we adopted a different view of it?

    What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems?

    What if marketing was how we found more ways to do better work and to matter to our customers?

    What if marketing was where we began our journey towards understanding what people need and want?

    What if it was our vantage point for seeing the world through the eyes of our customers?

    How different would marketing be then?