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15 Questions About Online Advertising

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15 Questions About Online Advertising

#NOT a real book (Just a screed)

The real question of course is: Does online advertising work?

Unfortunately, it’s impossible to give a simple answer to this apparently straightforward question.

For starters, this is not a single question, but at least three different ones.
The right question to ask would be: for whom does online advertising work?

Do banner ads, what we once called interactive advertising and now call display ads because nobody clicks on them, and much less “interacts” with them, work for publishers? Do they work for advertisers? Or do they just work for the middlemen based in Silicon Valley?

The 15 Questions:

1. Why Banner Ads?
2. What Was Online Advertising Supposed to Be Like?
3. Did It Work Out as Advertised?
4. Why Not?
5. Why Are Banner Ads Still Around?
6. Is All This Targeting Good?
7. Is This Advertising at All?
8. How Big Is This Thing?
9. What Is Programmatic?
10. Does Online Advertising Work for Publishers?
11. Does It Work for Advertisers?
12. Does It Work for the Middlemen?
13. Is It a Gigantic Scam?
14. Should My Company Stay Away From Banner Ads?
15. Is There Any Hope for Online Advertising?

Download it now: it’s a smart 15 minutes’ read.

The Insanity of Advertising: Memoirs of a Mad Man

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The Insanity of Advertising: Memoirs of a Mad Man

In The Insanity of Advertising: Memoirs of a Mad Man, Fred Goldberg gives us an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most of loved and hated industries in the world. While Goldberg shares plenty of behind-the-scenes dirt on what it was like to craft ad campaigns for some corporate titans, he also doesn’t spare the mad men who worked alongside him. Many had outsize personalities and some were prone to jaw-dropping displays of ego and antics that would make Draper and company blush. The Insanity of Advertising: Memoirs of a Mad Man is the real story of mad men in a very mad world.

Marketing Like a Boss (2017): Learn to Sell via Twitter, Make Money via Foreign SEO & Rank Your Websites Fast on Google

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Marketing Like a Boss (2017): Learn to Sell via Twitter, Make Money via Foreign SEO & Rank Your Websites Fast on Google

Learn How to Apply 3 Different Marketing Methods for Selling Your Products or Services Online

What you’ll discover:

Twitter Marketing
– How to properly set up your profile
– The words that you need to know in order to properly use Twitter as a marketing tool
– How to choose the right profile picture depending on your business type
– How to search for potential customers and followers
– How to make someone follow you on Twitter
– The “TWS” strategy for selling your products and services without trying so hard
– How to dig up potential customers via the power of “hashtags and problem terms”

Search Engine Optimization for International Niches
– Why foreign niches are the best way to get started making money online
– How to find foreign affiliate keywords (it’s not what you think)
– How to create a website from scratch
– How to do proper keyword research
– Where to outsource your content for translation

SEO LINKBUILDING For Beginners
– How to start your lnikbuilding campaigns
– The cheapest ways to create backlinks
– How to get free backlinks
– How to schedule your lnikbuilding
– How to structure your backlinks so you will rank faster than your competition

If you want your business to grow and kick your competitor’s ass, then you should get this bundle today!

Scroll Up and Grab Your Copy Now!

FACEBOOK ADS Authority (Updated for 2017): How to use Facebook Ads to get more leads, build brand awareness & make more sales (Internet Marketing Series)

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FACEBOOK ADS Authority (Updated for 2017): How to use Facebook Ads to get more leads, build brand awareness & make more sales (Internet Marketing Series)

Facebook Ads Authority is a completely brand new guide sharing How To Use Facebook Ads To Get More Leads, Build Brand Awareness And Make More Sales.

It’s not just another book filled with theory and fluff, it will guide the reader all the way and get him or her to take action by the end of the guide. It is a practical guide. Over 11,000 words (60 pages) of “how to”, step-by-step content.

According to the Harvard Business School, from a study of 650 companies, the digital marketing/internet marketing industry was said to equate to a market size of Billion.

And of course the numbers are that staggering, because millions of individuals and businesses want to increase revenue and gain more exposure.

And of course the numbers are that staggering, because millions of individuals and businesses are looking to increase their skills, knowledge and grow their business and themselves. The internet marketing industry will only grow from here.

According to statistics and findings from various reports and sources…
Out of the estimated 1.39 billion current monthly Facebook users, 1.19 billion of them use Facebook on their mobile devices.
The average time spent on Facebook per day, per user is 40 minutes!
92% of social media marketers are using Facebook for advertising

What Type of People Are Desperately Looking For a Solution Around Facebook Ads and Social Media Marketing?
– Individuals and businesses looking to generate more leads and sales
– Anyone looking to build their audience from social media
– Coaches, consultants and speakers looking to gain more clients
– Anyone looking to build a personal brand and become and authority in their field
– Anyone who has always wanted to learn how to use Facebook Ads to gain more business
– As you can see, it serves a very broad market and any person wanting to take their life to the next level will find this product I’m about to reveal to highly valuable…

Table of Contents
Introduction6
Introducing Facebook Ads8
What You Will Learn9
Getting Started With Facebook Ads10
Choosing Your Niche11
Finding a Product To Sell13
Creating Your Brand and Facebook Page16
Create a Buyer Persona19
The Basic Demographics20
The Persona21
How To Create Your First Ad24
Facebook Power Manager28
How to Write Amazing Copy for Your Ad29
Facebook Image Guidelines32
Facebook Audience Targeting34
Facebook Local Awareness37
Custom Audiences39
Setting Bids and Budgeting42
Choosing the Right Budget43
CPA and the Different Types of Ad Campaign46
What is CPA?46
More Types of Ads48
Facebook Remarketing49
Creating Your Pixel50
Top Tips For Using Facebook Ads Effectively52
Be Up-Front52
Target Strictly53
Use Eye Catching Headlines53
Don’t be Afraid to Generalize54
Copycat54
Experiment54
Use Facebook Generally55
Invest in High Quality55
How to Adapt Your Strategy to the Unique Goals of Your Business55
For Selling an Affiliate Product56
For Selling a Big Ticket Item56
For Promoting a Website57
For Local Businesses58
Conclusion and Summary59

AdWords Secret Hacks Revealed: Killer Google AdWords Tips & Why They’ll Crush Your Competition

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AdWords Secret Hacks Revealed: Killer Google AdWords Tips & Why They'll Crush Your Competition

AdWords Secret Hacks Revealed.
Killer Google AdWords Tips & Why They’ll Crush Your Competition…

Also included in this eBook:

Free video training for Google AdWords Users – get the step-by-step system I use to make a six-figure income with Google AdWords
http://hotclicks.com.au/FreeGoogleAdWordsVideoTrainingSeries (just copy and paste into your browser)

Learn what NOT to do… and what’s working now!

What you’ll be learning on this FREE course:

Video #1:
Split-Testing Your Ads To Turbo-Boost Your Click-Through Rates

Video #2:
7 “Rookie” Mistakes Made By AdWords Users, And What To Do About It!

Video #3:
Winning Tactics That = Online Success!

Easy-To-Implement Marketing Strategies To Get Your Business Up And Running On Google AdWords.


What these Google AdWords Hacks will do for you:

– Reach 90% of online users instantly
– Gain instant positioning for your business
– Control your spend with a daily budget
– Writing the perfect ad
– Keyword research the right way
– Starting with the end in sight

Download the eBook now to find out how, and get started.

More Sales. More Profit. More Success.

Phil Adair

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters

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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Marketing Management (15th Edition)

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Marketing Management (15th Edition)

NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10:  0134058496/ISBN-13:  9780134058498 . That package includes ISBN-10:  0133856461/ISBN-13:  9780133856460 and ISBN-10:  0133876802/ISBN-13:  9780133876802.


For undergraduate and graduate courses in marketing management.

 

The gold standard for today’s marketing management student.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

 

The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

 

The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.  

 

Also available with MyMarketingLab

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Marketing

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Marketing

Kerin/Hartley’s Marketing 13th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team’s decades of combined experience in the higher education classroom continue to inform the title’s innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests.

Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make this 13th edition of Marketing the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts.

Kerin/Hartley’s Marketing is also available through McGraw-Hill Connect®, a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following:

• SmartBook® – an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content.
• Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises that challenge students to apply concepts and examine how firms analyze, create, deliver, communicate, and capture value. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome.
• Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement.
• The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.

Complete system requirements to use Connect can be found here.

Advanced Amazon PPC For You!: A look at how you can advertise on Amazon in 2016 and how you can get your Sponsored Ads down to 10% ACoS, The definitive experts guide to Amazon Advertising

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Advanced Amazon PPC For You!: A look at how you can advertise on Amazon in 2016 and how you can get your Sponsored Ads down to 10% ACoS, The definitive experts guide to Amazon Advertising

Welcome to your best source of Advanced learning when it comes to the Amazons Sponsored Products Ads platform. More and more it is being realized that this platform is the impetus that can make or break the newest wave of Amazon seller entrepreneurs and companies.
There really is nothing on the market at this time that shows you the exact steps involved in getting your products PPC campaigns to a profitable state. Amazon itself has attempted to train sellers to some extent, but then fails its sellers every time a new update is released. These releases typically happen about ONCE a MONTH! How is a company to keep up with all of these changes?
This book is our answer to these questions that all sellers should be asking themselves. We will answer these questions in a logical, formatted and concise manner that is easy to follow and understand. Our training promises to deliver the most advanced techniques and strategies available in any book now published. This is going to be high level training for sellers who have already had an opportunity to use the Amazon sponsored products ads platform in the past and understands the basics of operating on the platform.

This Book:

– Will show the seller, sweeping concepts of what Amazon has recently updated on its platform in regards to PPC. What and why are they making these changes? Who will these changes negatively affect the most?
– Teaches the seller how to prepare for a great PPC campaign by optimizing their product listing correctly.
– Will guide the seller will learn the best ways to gain keywords and how to effectively fill out their 1000 character search term fields so that Amazons algorithm responds favorably to them.
– Will outline the advanced concepts involved in getting your PPC ad campaigns down to an unheard of, 10% ACoS!

These are strategies that have been tested and used to great effectiveness by our team, to turn disastrous campaigns into profitable endeavours. Your company deserves the “Advanced Amazon PPC” treatment.

Here is a snapshot of what you will find in this book:
To Begin
-Acknowledgements
-Sign Up for Our Exclusive Newsletter
-Introduction
-Glossary
-The Basics

Chapter 1 (The real cost of PPC & 2016 trends)
-What does PPC really cost you and how does it compare to blast services?
-Why PPC is the wave of Amazons future and why Amazon is gunning hard to throw Blast Services off of their platform.
-Why this is important to your Amazon company?

Chapter 2 (Keywords… Why you should always look outside of the box)
-What does Amazon say about the use of keywords and are long tail phrases effective? (If you don’t know this then you shouldn’t be advertising yet!)
-Sources of keywords
-Fill out your 1000 keyword search characters effectively

Chapter 3 (Before you set up PPC you must optimize for it)
-Optimize, Optimize, Optimize!!!!
-Set up Ad copy the correct way! (Your listing will thank you for it)
-Photos! Do them correctly the first time.
-Set up your auto responder series beforehand (Effectively leverage your PPC to get quality reviews)

Chapter 4 (I’m Ready, give me that 10% ACoS!!!)
-Your mindset will determine how you proceed
-The process of testing and optimizing your keywords to reach your goal of 10% or less ACoS?
-How do I monitor and refine my PPC campaign to be most effective?

Chapter 5 (Resource Lists & Troubleshooting)
-Troubleshooting your Sponsored Ads campaign
-Resource list of useful programs
-In closing