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Advertising by Design: Generating and Designing Creative Ideas Across Media

Advertising by Design: Generating and Designing Creative Ideas Across Media

A real-world introduction to advertising design in today’s industry

Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry’s shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. 

Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age.

  • Master the fundamentals of advertising design for a range of media channels
  • Integrate print, web, social media, and more to convey an engaging story
  • Jumpstart your creativity with lessons from top creative directors
  • Build your knowledge base around the reality of modern advertising

Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today’s advertising industry demands.

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Stop “Just Getting By” … Master The 80/20 Principle And Make More Money Without More Work.

When you know how to walk into any situation and see the 80/20’s, you can solve almost ANY marketing problem.

80/20 can demolish any sales and advertising problem.

“If you don’t know who Perry Marshall is–unforgivable. Perry’s an honest man in a field rife with charlatans.”

– Dan Kennedy, Author, The Ultimate Marketing Plan

If you’re a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you’ll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

With powerful 80/20 software (online, included with the book), you’ll apply the Pareto Principle to:

  • Slash sales & marketing time-wasters (page 117)
  • Locate invisible profit centers in your business (page 31)
  • Advertise to hyper-responsive buyers and avoid tire-kickers (page 93)
  • Gain “Pareto principle” positions on search engines (page 70)
  • Differentiate yourself from rivals (page 67)
  • Gain esteem in your marketplace (page 154)
Created by direct marketing and sales consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you’re leaving on the table, and how to put it back in your pocket – then reinvest for even greater success.

You’ll identify untapped markets (page 164), incremental improvements and high-profit opportunities, gaining time and greater income potential.

Easy Read

“It is an easy read…very accessible, shortchapters, and actually quite entertaining,” says Susan Kruger, Master of Education & founder of SOAR Study Skills. This book is peppered with stories that demonstrate powerful sales principles.

Optimized for Speed Learning

Specially marked “Pareto Points” help you digest the most valuable 80/20 Principles in 1-5 minutes. Each chapter concludes with a Pareto Summary. The book features an online 1-page “80/20 Cheat Sheet.”

80/20 = Law of Nature

 
The 80/20 Principle is an inviolable law of nature, which makes it the #1 organizing principle of every business. Perry shows how to laser focus the 80/20 Principle in outsourcing, hiring, publicity, controversy, market research, lead generation, and web traffic; online, offline and social media (page 82). He also shows you how to glean huge insights from tiny clues, not only in your own business but from competitors.

Online Marketing Tools Come with the Book

 
Supported by online services including The 80/20 Power Curve, which helps you find invisible money, and the Marketing DNA Test, a personal assessment that zeroes in on your natural selling assets, this timeless guide is a game-changer for seasoned and novice marketers and sellers.

Internet Marketing for Small Business: How to Develop an Effective Strategy for Your Business

Internet Marketing for Small Business: How to Develop an Effective Strategy for Your Business

Internet marketing for small business teaches you how to develop an effective online strategy for your business. Many entrepreneurs and small business owners have spent vast amounts of time having websites built, putting together social media profiles, only to find that their online marketing falls flat and fails to produce results. What many business people fail to realize is that successful marketing online is as much an issue of effective communication as it is having the right online tools. In this book, internet marketing strategist Carl Willis, shows you how to identify your most profitable customer prospect and then deploy a marketing system that your prospects will find irresistible and inescapable. The marketing strategy laid out in Internet Marketing for Small Business will work for any sized business, even those with a minimal advertising budget. Once you understand this marketing blueprint, you can utilize these concepts over and over again with any product, business or service.

Beginners Guide to Digital Marketing: How To Flood Your Website With Traffic in 30 days

Beginners Guide to Digital Marketing: How To Flood Your Website With Traffic in 30 days

The next thirty days could change the life of your business. How To Flood Your Website With Traffic in 30 days Learn to navigate an online landscape that’s constantly shifting by following the tested and reliable method pioneered by Romuald Andrade, who has been guiding small businesses and national brands to Internet success for more than nine years. By using his 30-Day Plan, you’ll have real, solid benchmarks for your success and tracking your progress toward making money with your latest endeavor through the application of digital marketing. This book will guide you, step-by-step, through the process of developing your presence on the Internet — from assembling your virtual team, to creating a website that will draw the right kind of traffic, to enacting an email marketing campaign to convert leads into customers who buy. Along the way, you’ll navigate the complicated waters of SEO and social media. Through extensive examples, you’ll come to understand how to address the needs of your target audience, making sure that as they enter into the buying cycle, they come to see your brand as providing solutions to problems they didn’t realize they had. Lastly, with the 30-Day Plan, you’ll see your enterprise grow in stages you can see with results you can measure. If you want your next product launch to succeed… If you want to increase the reach of your service… If you understand the value of a marketing program that’s both comprehensive and simple to put into practice… you owe it to yourself to read Beginners Guide to Digital Marketing.

Integrated Advertising, Promotion, and Marketing Communications (6th Edition)

Integrated Advertising, Promotion, and Marketing Communications (6th Edition)

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. 

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

 

0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText — Access Card Package

Package consists of

0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText — Standalone Access Card —

0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications

 

Content Marketing: Social Media Content Marketing (Social Media Marketing) (Volume 2)

Content Marketing: Social Media Content Marketing (Social Media Marketing) (Volume 2)

Content marketing is a mystery. It seems like you’ll drown if you take one step into the pool of what content marketing is. You’ve heard about it and don’t understand the definition. If these three statements or similar statements resonate with you, then chances are you are a beginner in the content marketing industry. Someone told you that your business needs content marketing. You read an article and decided you need to know more. Everyone is using content marketing, so you should too—again, these are truths and statements that are circulating in the business world. You have chosen to look at Content Marketing: Social Media Content Marketing because you have questions and you want answers. In this book you will learn: • What is content marketing? • How has it evolved? • What can it do for me? • What are the advantages and disadvantages? As an added bonus you will also learn: • How to use the benefits of content marketing to launch a successful strategy. • Some of the easiest content strategies to get you started. • How to market for different social media platforms with success. • The upcoming trends that will matter to your success. • Top 10 mistakes in content marketing to avoid. Content marketing is something any business owner can do, whether you are a new company or not. Every business does need a marketing strategy for their content to reach more consumers and gain more sales. Your business goal is to generate revenue. Start making this happen by taking your piece of the content marketing pie and making it work for you. So what are you waiting for? Take action, not now, but right now, and grab your copy, today!

The Total Landing Page Makeover:: A Proven Plan For Online Success

The Total Landing Page Makeover:: A Proven Plan For Online Success

Hi there, and welcome to “The Total Landing Page Makeover: A Proven Plan For Online Success.” I’m very excited about sharing these tips and tricks with you.

I promise that if you apply these tried and tested principles I’ve put together for you in this eBook, to your own online marketing, you will see improvements in your bottom line that you didn’t dare hope for!

The methods explained here will help you create compelling landing pages that will differentiate your business from the others out there.Also included in this eBook:

Free video training for Google AdWords Users – get the step-by-step system I use to make a six-figure income with Google AdWords
http://hotclicks.com.au/FreeGoogleAdWordsVideoTrainingSeries (just copy and paste into your browser)

Learn what NOT to do… and what’s working now!

What you’ll be learning on this FREE course:

Video #1:
Split-Testing Your Ads To Turbo-Boost Your Click-Through Rates

Video #2:
7 “Rookie” Mistakes Made By AdWords Users, And What To Do About It!

Video #3:
Winning Tactics That = Online Success!

Easy-To-Implement Marketing Strategies To Get Your Business Up And Running On Google AdWords.


What these Google AdWords Hacks will do for you:

– Reach 90% of online users instantly
– Gain instant positioning for your business
– Control your spend with a daily budget
– Writing the perfect ad
– Keyword research the right way
– Starting with the end in sight!

Download the eBook now. Find out how, and get started.

Advertisers have it tough. Whether you’re a small business owner getting started, or an established player in online advertising, getting your message out there has never been more competitive.

The good news? For advertisers who know what they’re doing, it has never been more lucrative either.

In today’s world, there are thousands of advertisers making a great living from having created well-structured landing pages. There are also tens of thousands making enough money to pay off some bills, or pay for their holiday, or maybe buy that new car.

But for those of you just getting started, or for those of you who are struggling to get of the ground, these figures are really meaningless.

The only thing that matters is what YOU can do to take charge of your own destiny.

The methods explained in this book will help you create compelling pages that will differentiate your business from the others out there.

Phil Adair

Marketing

Marketing

Engaging and thorough, MARKETING, 12th Edition shows you how marketing principles affect your day-to-day life, as well as their significant influence in business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. Intriguing coverage of newsworthy events clarifies the readings and gets you thinking about your own decisions in the consumer marketplace. Loaded with helpful learning features like detailed appendices, cases, vignettes, boxed features, and videos, MARKETING, 12th Edition gives you countless opportunities to develop and apply critical-thinking skills as you acquire the marketing knowledge essential for success in the business world.

Marketing Management (14th Edition)

Marketing Management (14th Edition)

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

 

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

 

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

Introduction to Programmatic Advertising

Introduction to Programmatic Advertising

Programmatic advertising is the most exciting thing that happened in marketing in a long time – perhaps since the advent of mass advertising itself.

This book offers the first comprehensive introduction to the world of programmatic advertising. If you are new to this revolutionary technology, it will help you get quickly up to speed. The book is intentionally relatively short and dense, so it can be read over a weekend – and then kept on your desk for reference.

Here’s a quick overview:

Chapter one outlines the basic technologies enabling programmatic advertising – such as cookies, pixels, banner ads, or ad exchanges.

Chapter two introduces the programmatic ecosystem and its various players, including publishers, advertisers, SSPs, DSPs, DMPs, agency trading desks, and the most important industry bodies.

Chapter three is dedicated to programmatic ad trading, with special attention given to the real-time bidding (RTB) auction, role of the Deal ID, and publisher prioritization including header bidding.

Chapter four is all about data and ad targeting. Retargeting and various prospecting tactics are covered, including contextual targeting, behavioral targeting, and look-a-like modeling.

Chapter five expands the scope of this book into mobile. Mobile cookies, cross-device identification solutions, or location data are covered here.

Chapter six offers an overview of the current issues discussed across the digital ad industry – including fraud, viewability, attribution, ad blocking, or privacy.

Chapter seven is about new formats available programmatically, such as rich media, video, or native. It also covers new programmatic channels including TV, audio or print.